Between the scammers and the big businesses, it’s challenging for a small businesses to get their brand out there and build a loyal customer base. Social media platforms and Google often tempt us into “investing” chunks of our budget to paid ads that rarely turn into anything, at least in the beginning. It’s frustrating, especially when you have a solid service or product compared to the sea of inauthentic sales out there. So, if you’re an up-and-coming small business, you’re